What's in a name?

So how we come up with an event name?

There are so many events around the place and coming up with a name and reason is a challenge. Spin doctoring is not just the black art of politics as it is alive and well in the event market. It pays to be original and at the very least in your domestic or regional market.

Mind you, there is never a monopoly on a good idea.

Logan's Run is a product of history and popular culture that spans generations embracing the Australian bush ethos, Baby Boomer science fiction literature and Hollywood. Rumour has it that the 1976 movie Logan's Run is due for a remake but in the meantime we are making our own saga with a total conviction to reality. The reference to science fiction is merely flash of vague recognition of a more innocent time for the more mature types who grew up in a world far different from today.

Logan: Captain Patrick Logan (1791 – October 1830) was the commandant of the Moreton Bay penal colony from 1826 until his death in 1830. He is thought to have been killed by Aboriginal Australians who objected to him entering their lands. He systematically explored South East Queensland. He discovered the southern entrance to Moreton Bay, now known as the Gold Coast Broadwater. On the 3rd August 1828, he was the first European to climb Mount Barney (alone).

Run (motorbike): Riding for a particular function or purpose.

Run (pastrol): The term sheep run was also commonly used during the early settlement period to describe sheep stations operated by squatters. Used in a boarder sense run being an open area where livestock graze.

With a liberal swig of brain oil, we arrive at a name. And in the tradition of one Patrick Logan, 184 years later, there will be a few riders climbing their own mountain in the spirit of determined perseverance.